The new year symbolizes a new beginning, a fresh start but for some people and companies, they are now wishing they could push the rewind button and start the year over. H&M is currently one of those companies right now after what they were trying to sell on their website Were the people at H&M really that naive or did they know exactly what message they were trying to send with the sweatshirt they put on the young boy?. Can you believe what H&M just did?
According to TMZ, It’s early, but H&M just grabbed the title for MOST OUT OF TOUCH company of 2018 … after this racist ad popped up on its UK website.
The clothing store was put on blast after this ad showed an African-American child wearing a hoodie with the inscription, “Coolest Monkey in the Jungle.”
The ad’s been yanked and the company issued an apology, albeit pretty tone-deaf: “We sincerely apologize for offending people with this image of a printed hooded top. This image has been removed from all online channels and the product will not be for sale in the United States.”
Some of the outrage included some tweets at the company asking, “How on earth can this be? SHAME ON YOU!” and, “Have you lost your damned minds?!?!?!” Ditto.
I don’t know if they will be able to redeem themselves after this one.
Whether it was an innocent mistake or they put the racist ad out there on purpose, H&M will definitely feel a negative impact on their company if they continue to make clothing like this. It’s hard to believe that someone, whose job it is to design every aspect of an advertisement campaign, would miss a glaring issue like this. It’s just too obvious to have been overlooked. Perhaps it was a PR ploy to get more attention and people talking about the company and/or product – which has certainly happened but not in a beneficial way to the retailer.
We understand that many parents often refer to their kids as little monkeys for how rambunctious little ones can be. Taken in that context, the verbiage on the sweatshirt is pretty cute. It takes on an entirely different meaning when worn by an African-American boy who could be racistly referred to by the animal. We’re hoping that this was just a pretty unfortunate oversight and if so, someone is probably going to pay for it with their job.