Fashion week is underway and it is a time that is filled with so much excitement and anticipation. Whether it is in New York City, London, Milan, or Paris the glitz and glamour is the same…or used to be. It is a very exciting and nerve-wracking time for fashion designers all attempting to present their fashions in the most artistic and impressive way. There are always a lot of risks taken when they debut their design or latest line because they want their clothing to be remembered, but for good reasons, and result in massive profits for the overpriced attire.
Gucci just took a huge risk during their show during Milan’s Fashion Week and now they could be paying a huge price. Are they quickly regretting their decision to take shocking “style” queue from now disgraced and forgotten comedian Kathy Griffin?
According to the Washington Post, A short list of things typically seen at Milan Fashion Week: celebrities, glamorous outfits and impeccably coifed models.
So the sculptures of severed heads were a surprise.
During Gucci’s unveiling of its fall and winter collection on Wednesday, at least two models — one male, one female — walked the runway carrying eerily realistic forms of their own heads.
The show’s inspiration, according to Gucci’s creative director Alessandro Michele was, in part, the 1984 essay “A Cyborg Manifesto” by Donna Haraway. The essay is a critique of identity politics and the idea that people must fit within predefined cultural boundaries.
“Limiting fashion to something that only produces business is too easy,” Michele said of the theme, according to Reuters.
So why severed heads? According to Michele, they were about accepting oneself and “looking after your head and thoughts.”
The heads weren’t the show’s only surreal accessory. One model wore a sheer top with nipple tassels. Several donned ski masks or balaclavas. One carried a figure of a small dragon.
The stiff-backed models wearing Gucci’s eclectic clothes walked around two surgical tables, complete with overhead examination lights, as if in a hospital.
“Our job [as creatives] is a surgical job: cutting and assembling and experimenting on the operating table,” Michele told reporters after the show, according to Reuters.
But not all fashion fans appreciated the show.
“I love Gucci but can we go back to the good old-fashioned runways and not a surgery room with models carrying replicas of their heads,” one Twitter user requested.
To make the heads, Michele reached out to the Rome-based special effects company Makinarium after he saw “The Tale of Tales,” a film on which the company worked.
The company took six months, making molds of the model’s heads, then using three-dimensional printing to create the forms, according to Vogue.
“Alessandro [Michele] reached out to us unexpectedly — we didn’t know each other,” Leonardo Cruciano, who co-founded the company, told Vogue. “He had very precise ideas about what he wanted to achieve. It was a great collaboration; he’s a true artist, with a real passion, a fantasy so intense and inspiring it pushes you forward.”
Gucci might not be paying a huge fine for this risky move but they could be paying a “huge price” by losing a lot of respect from everyone around the world who feel they went too far. Plus, their entire line they were promoting is now synonymous with this horrific sight and we’re pretty sure sales are going to plummet from it. If what happened to Kathy Griffin’s once-thriving career after posing with a replica of President Trump’s beheaded head, they Gucci can pretty much count themselves out of style indefinitely.
What do you think about their choice of using the severed heads during their fashion show?