There are some people in this world who have a stronger influence on all of us than we may think and they affect the choices we make on a daily basis. Everyone uses some form of social media, whether it is Facebook, Instagram, Snapchat or Twitter people use it to keep in touch with family, friends, and even to follow celebs or their favorite influencers. Unfortunately, for Snapchat they are learning the hard way that one person’s opinions would change their company overnight.
Snapchat recently underwent changes to their app and may have just cost them. Recently Facebook and Instagram both made changes to their algorithm so Snapchat decided to follow by making changes that they thought their users would love. The changes they decided to make would make their user’s entire experience more enjoyable, easier to use and more personable. Well at least that is what they thought they were doing but the changes may have just bit them in the a$$es and just cost the company BILLIONS after one influencer tweeted her comments with the recent changes.
According to TMZ, Kylie Jenner’s good for business … if you’re in the Facebook business. Sorry, Snapchat.
As we reported … Snapchat’s value plummeted a whopping $1.3 billion the day after Kylie tweeted 18 simple words to bash the app. And, as of Friday’s market close, it kept going south.
Snap Inc. market value:
Feb. 21 – $22.78B (The day Kylie tweeted)
Feb. 22 – $21.40B
Feb. 23 – $21.41B
This is music to the ears of Snapchat’s rival … Facebook. The social media giant, of course, owns Instagram. Snap and the ‘Gram have been dueling for a few years now, but SC’s best feature — posting “stories” — finally made its way to IG, which has since gotten the upper hand.
The biggest tell … Facebook’s bottom line in market value:
Feb. 21 – $516.83B
Feb. 22 – $519.97B
Feb. 23 – $532.86B
Kylie might not have intended for any of this to happen … but such is her influence.
Whether what they say is big or small it is astonishing how the comments of one socialite or influencer can destroy a company just by expressing their opinion. Kylie didn’t say anything profound, just that she doesn’t like the recent changes that Snapchat made with their program. Just yesterday, we reported on what Kylie Jenner said that changed Snapchat overnight.
Social media sites play a big part in most people’s lives these days as they have become integral parts of society and people’s routine. There’s no question that these massive corporations are giants in our world today, having a great deal of power and influence in society in a number of ways that have altered the way we live, think, communicate, and more.
It now seems to be that those who have the power over social media aren’t necessarily the sites themselves, at least as far as Snapchat is concerned which heavily relies on celebs using their site, which also means their demise when they get bored of it.
While many don’t care for Kylie Jenner, there’s apparently a lot of people who love her as there’s no denying the power she and the Kardashian clan has on social media. It’s often been a question why this family is so famous and you must look no further than what they have done on social media to build a massive name and fan base for themselves. Sure, some (okay most) of their posts seem salacious and self-indulgent, but every selfie and post is calculated to build their brands both as individuals and a family.
However, Kylie’s recent short statement online may have just been one she didn’t think much of but caused a massive loss for Snapchat who may not be able to recover, at least completely.
According to Fox News, all it took was a short tweet from the reality star:
Reality TV star Kylie Jenner tweeted: “sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad” Wednesday afternoon. Then the stock value of Snapchat’s parent company fell by 6 percent – amounting to $1.3 billion – by the next evening.
Snapchat is an app allows people to create “stories,” called “snaps,” using a variety of silly and cute special effects. The snaps only last 24 hours, which is part of their appeal. While Twitter, Facebook and Instagram hold content forever, Snapchat is for now only.
If one statement of disinterest in the site can cause an immediate mass exodus of users and profits overnight, then all other social media sites need to take note. People’s attention spans are shorter than ever, in part due to the saturation of social media in our lives and society’s need for immediate gratification. Perhaps what’s most concerning, is that the Kardashian/Jenner sisters have this much influence over people for having done not much more than put their lives (and bodies) on full display