Has the popular party supply store Party City just gone too far with their latest ad? And why is Food Networks star Sunny Anderson is caught in the middle of it? Sunny Anderson is a chef and one of the stars on Food Network’s show, The Kitchen. Sunny created an inflatable football snack stadium that holds all the food you need to watch the big game. People all over America and fans of Sunny are saying that the companies latest ad just took things too far.
What was in the ad that has everyone upset?
According to the Celiac Disease Foundation:
Party City, one of the nation’s largest party supply stores, has pulled from the air and apologized for a television ad that mocks and shames individuals who eat gluten-free. The ad is clearly insensitive to the millions of Americans who must adhere to a gluten-free diet because they suffer from either celiac disease or non-celiac gluten/wheat sensitivity. In addition to the retraction and apology, the Celiac Disease Foundation (CDF) has issued the following statement, and Party City has made a donation to CDF to support celiac disease research and to raise public awareness.
“For the millions of Americans who suffer from celiac disease or non-celiac gluten/wheat sensitivity, strict adherence to a gluten-free diet is not “gross” or funny – it can be a matter of life or death. Celiac disease is a serious, genetic, autoimmune disorder that, if left undiagnosed or untreated, can trigger serious health complications. Unfortunately, because in part of the widespread ignorance about celiac disease, millions remain undiagnosed. We applaud Party City’s immediate recognition of this error in judgment and the offense it caused to the celiac disease and food allergy communities. May Party City’s promise to improve its advertising vetting policies serve as an example for other companies who unintentionally or intentionally trivialize serious, chronic disease. We appreciate Party City’s donation to the Celiac Disease Foundation to advance research for a cure.”
The ad was pulled by Party City in response to an outcry by the celiac disease community. CDF thanks our community for their constant vigilance in the fight against ignorance of one of the world’s most common genetic, autoimmune diseases.
As you probably know, the gluten-free diet is not a cure for celiac disease. For as many as 30% of the celiac disease population, even strict adherence to the gluten-free diet does not eliminate debilitating disease symptoms. We need a cure for celiac disease. You can do your part now by joining the iCureCeliac® patient registry today.
The commercial has been pulled and Party City and Sunny have both released apology statements since the commercial aired. Party City has even made sure to clarify that Sunny Anderson did not have any part in the creation of the commercial and they apologized to her and to any of her fans that it offended. Party City has also said that they will be making a donation into celiac disease research. They have also said that they will be reviewing their internal vetting process on all commercials to make sure that another incident like this does not happen again.
What do you think, did they take things too far with that commercial? Will you still shop there?